Hi there,

 My name is

Himani Amoli

I'm a design leader who cares about building high-performing design teams that build products that solve real-world problems. I've been building blogs, websites, products, teams, and businesses since 2007. More about me →


2015 - now

Currently, I lead the product design team working on Shopper experience at Instacart. This is the team that is responsible for all Shopper facing products and features. 


Design leadership at Instacart – Highlights from some of the work that went into defining the product design function at Instacart. More  


We are the Instacart design team – An overview of the Instacart Design team that I penned with the help of some folks. More →

The Instacart Shopper design team has been doing incredible work and I thank my lucky stars that such wonderfully talented humans are part of my team. See their work →


Before I started managing the Shopper design team, I helped design impactful experiences that helped scale Instacart. 


Shopper onboarding.


Instacart Customer homepage 


Prior to Instacart, I co-founded Wedding Party. We built a service for engaged couples to plan and communicate with their guests and vendors. 8% of all weddings in the US used Wedding Party.  We raised $2 million from Pear Ventures, NEA, Felicis Ventures, etc.  Wedding Party was acquired by Instacart in 2015.



SC30, Inc. – I had the opportunity to work on Steph Curry's website for SC30, Inc. Check it out →


Aaptiv - Audio-based fitness workouts. I designed the first version of the mobile experience. 


Speaking & Writing



  • SF Design Week – Designing for Automation 
  • SF Design Week – Designing Your Career Path


Writing / Interviews / Other Mentions

  1. We Are The Instacart Design Team Read→  
  2. How Instacart Onboards Thousands of Shoppers Every Week Read → 
  3. How Instacart Onboards Thousands of Shoppers Every Week Read → 
  4. How Abstract helps Instacart’s design team scale and delight Read → 
  5. Say Hello to Himani Amoli, Design Manager  Read → 
  6. How to land a design job at Instacart Read→
  7. Looking for a Design Job? These Video Interview Tips Will Help You Stand Out When You Can’t Meet the Hiring Manager in Person Read →
  8. Forget Emails, MicroMobs Takes Group Messaging Out of Your Inbox Read→ 
  9. FOUNTAIN VALLEY: Cox Student Teams Win NASA Contest (The time when I  peaked in Elementary School) Read →